A response to Generation Like Essay Example | Topics and Well Written Essays - 250 words

A response to Generation Like - Essay Example They could require brands to pay them for promotion, but they agree to work in exchange of goods and services. It turns out that teenagers underestimate their role in commercial culture today. Most of them tend to watch TV less and spend more and more time online using social media as a tool to express their identity. Brands cannot use conventional channels to reach and retain new audiences any more. They address Youtubers, fans, Twitter or Instagram celebrities to promote their products and they agree to do this for free. SMM advertising is very valuable because it is natural and it addresses loyal audience of viewers who identify with products liked by people they adore or follow. At the same time, kids learn fast and apply marketing strategies in their smaller channels in order to engage their fans and interact with them effectively. Overall, this documentary proves that social media marketing is not a game anymore and people engaged in it need to understand their value in