The Red Room Analysis Curtis Pye Essay Example

The Red Room Analysis Curtis Pye Paper In this essay I will be analysing the short story The Red Room which was written be H.G Wells in 1896. Im going to be looking at what techniques he uses to build tension, and also be looking to see if its a successful ghost story or not. There are many different ways in which writers can build tension and keep the readers attention, some of these ways are; Long descriptions that get the readers attention, and give imagery to the reader using adjectives, verbs and adverbs, the writer may also use stereotypical settings or characters that create tension and gloomy feelings to the story, or maybe they use short sentences, to create pace in the scene or to show sudden action. The opening sets the scene, and introduces the plot and the characters. The first sentence of the story starts in the middle of a conversation between two characters in the story. In the conversation it has the word ghost within it, so already the reader is getting hints about what the story is about. As you read further into the conversation you find out that the character in the story is an arrogant type of person; We will write a custom essay sample on The Red Room Analysis Curtis Pye specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Red Room Analysis Curtis Pye specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Red Room Analysis Curtis Pye specifically for you FOR ONLY $16.38 $13.9/page Hire Writer and caught a glimpse of myself, abbreviated and broadened to an impossible sturdiness The writer is trying to make the reader not like the character, and from other stories or film references, the character that isnt liked, normally in the end, is the one that suffers at some point in the story or film. Eight and twenty years, said I, I have lived and never a ghost have I seen as yet A small extract of what the character says to show he is arrogant. In the next paragraph the writer introduces and describes an eerie old woman, which gives the reader, the feeling of unnaturalness. The old woman sat starring hard into the fire, her pale eyes wide open This short descriptive sentence alone is enough to give the reader a small amount of fear. After the introduction to the woman, she speaks and part of what she says is a hint or a clue to what might happen, further on in the story. and eight and twenty years you have lived and never seen the likes of this house, I reckon theres many things to see that last part of what she says makes the reader curious, or maybe want more and encourage the reader to read on. More of what the old woman says makes the reader even more curious and sends questions to the readers mind; A many things to see and sorrow for, some questions the reader may thing of would be something like; Whats to see?, Whats to sorrow for? etc. Further along in the introduction to the story, there is more evidence to show that the main character is a really arrogant person. and caught a glimpse of myself, abbreviated and broadened to an impossible sturdiness, shows to be bit patronising and he loves himself as some people might put it, which again would suggest to the reader that something is going to happen to him. The last paragraph of the first page, repetition is used with the words Its your own choosing was repeated twice in the first and last paragraph of the first page. Its as if the man is insisting its the mans choice or whether on not he goes to The Red Room and spending the night, and also its like the man knows something is going to happen to him, and hes giving him a warning. The last part of the opening to the story, repetition is used with the same four words to show than the man really means what hes saying, and its like a second warning. The character then answers, Its my own choosing, to show to the man that hes taken in what hes told him, and he understands, which again shows he is patronising, and its as if he is dismissing him. After this, there is a description of the man with the shade, it quite a long description for a not such an important character but it all adds to in-human sense to him and make him sound more bizarre. A monstrous shadow of him crouched upon the wall and marked his actions as he poured and drank, this description of the man with the withered arm uses personification to make it sound creepy. Continuing more about the elderly people, there is another description of all of them, which is described by the main characters point of view show how he feels towards them. There Is to my mind something inhuman in senility, The human qualitys seem to drop for the old people day by day and with their gaunt silences, their bent carriage, their evident unfriendliness to me and one another, these descriptions of the old people from the character, may show that he may have slight fear towards them, and they seem to be unfriendly towards him. From the next page, it is revealed that the house is really haunted, You will show me to this haunted room of yours, which is said by the main character, it is the first indication that the house is haunted so basically its telling the reader what the rest of the story is going to be about. After this, one of the old people is startled by what the character has just said, The old man with the cough jerked his head back so suddenly that it startled me From this description, the reader would begin to wonder; why is the man so startled by whats just been said? Its another sentence that sends questions to the readers head which causes a lot of curiosity. The main character then repeats what he has said to get the old peoples attention, But he also repeats the word haunted again which again builds the curiosity for the reader. Further down the page, one of the old people is giving the character directions to the red room, its a long set of instructions that sound disturbing because of its isolation from the rest of house, its a six line set of directions, and it easily builds tension. After the instructions one of the men, asks the character; And are you really going? Its as if they dont believe that he is going and they are against him going. Page six of the story begins with the eerie repetition of the words Its your own choosing and its the final repetition of these words indicating that its the characters last chance to decide if he wants to go to the red room. Further along in the passage, the character starts to show this nervous tension because of how the old people acted and the old fashioned furniture of the housekeepers room which as he says affected me in the spite of my efforts to keep myself at a matter of phase which proves he is beginning to show his fear. Continuing we find the writer uses stereotypical settings to creep out the scene a bit more; The long, draughty, subterranean passage was chilly and dusty, and my candle flared and made the shadows cower and quiver. The sentence also uses personification to add to the effect. A lot of the descriptions the writer is using are good because they help the reader to form images in their head of the scene being described. Descriptions such as the first sentence on page seven; For the moonlight coming in by the great window on the grand staircase picked out everything in vivid black shadow or silvery illumination, these type of descriptions are really good for this effect, also stereotypical settings like this create an atmosphere, where the reader would expect to see a ghost. Once the reader has continued down the page they will find that the character maybe showing his nervousness a lot more as he progresses closer to the red room; The character starts to get paranoid; and gave me the impression of some one crouching to waylay me, and it shows how nervous he is getting. Then, with my hand in the pocket that held my revolver, I advanced, only to discover a Ganymede and Eagle glistening in the moonlight. At the beginning of this extract, the word Then is used, because its sudden and it shows something is going to happen. The question is why has the character brought a revolver with him, he kept insisting that he didnt believe in the supernatural, so why bring it? Around the bottom of page seven, Ganymede is repeated to make the reader curious; I glanced over my shoulder at the Ganymede in the moonlight it also builds to the last part of page seven which is a small cliff-hanger, and it stands out because it sounds like the end, but it actually making the reader read on to find out whats going to happen. After the cliff-hanger, the reader finds that the character has entered the red room. I entered, closed the door behind me at once, it also suggests that hes was frantic and wanted to get away from the hallway. Carrying on, the character starts to think about his predecessor to the room, the young duke, it gives the reader clues and we find that someone may have died in the red room. There is also a part, where we find that The Red Room may have had rumours about it already; The great red room of Lorraine Castle which would mean, that the room is well known, which makes the reader find out exactly whats going on. Further down the page there are uses of a metaphors; My candle was a was a little tongue of light in its vastness, that failed to pierce the opposite end of the room, and left an ocean of the mystery and suggestion beyond its island of light. The two in that extract really helps put the room into scale. As the character walks about the room he checks places to make sure nothing is there; I pulled the blinds and examined the fastenings or several windows before closing the shutters, looked up the blackness of the wide chimney, and tapped the dark oak panelling for any secret opening, hes thoroughly checks everything in the room which shows how nervous he is getting. As he is checking, there are a lot of run on sentences that speeds up the pace and creates suspense for the reader. Next page the character begins to light candles, and the way the writer has put together the small sentence really adds to the tension; All these I lit one after the other, its a slow sentence that now slows down the pace. As the reader reads on he will find that the character is becoming more and more paranoid, for some reason the character creates a barricade with a armchair and a table, which he puts his revolver on ready, again is creates more questions, like Why would he barricade himself? Whats the use of a revolver? The writer uses a lot of creepy sentences to make the reader become on the edge of his seat, such as I still found the remoter darkness of the place, and its perfect, stillness, too stimulating for the imagination Eerie sentences like these really build the tension and persuade the reader to read on. As the reader progresses down the page their tension will build further because of the more eerie sentences he uses, here is another one; The echoing of the stir and crackling of the fire, was no sort of comfort to me, even parts of sentences that the writer uses are really good at adding to the effect; undefinable quality of presence, these are just four words that really work well together. The reader will now find that the character is really at a high stage of nervousness, the characters paranoia really is getting to him now, there is a dark spot to the corner of the room, and he believes there is something there that is watching him. At last, to reassure myself, I walked with a candle into it, and satisfied myself that there was nothing tangible there. I stood that candle upon the floor of the alcove, and left that position, it really shows that he is starting to get nervous. The character now actually admits being nervous, but hes not quite sure why; By this time I was in a state of considerable nervous tension, although to my reason there was no adequate cause for condition and because of his nervousness the character shows his arrogance again. The character now trys to calm himself by doing different things. First he starts to create some rhymes in the style of The Ingoldsby Legends he also thinks of the old people one more time; I began to string some rhymes together, Ingoldsby fashion, but the echoes where not pleasant, My mind reverted to the three old and distorted people downstairs, he is now really trying to keep his mind off things. As the story progresses the character becomes more afraid of his surroundings, so the writer has made his sentences more appealing to make the reader receive the same feelings. He is very good at doing this, the sentences are slow and paced but have long eerie words that really get the reader on the edge. Here is one of the stereotypical settings he uses on page eight; The one in the alcove flared in draught, and the fires flickering kept the shadows and penumbra perpetually shifting and stirring. Now as we continue the writer is really trying to make the reader not like the character, he is becoming more arrogant as he gets more afraid. It occurred to me that when the ghost came, I could warn him not to trip over them, it really shows the sarcasm in the character; it makes the reader dislike him. Carrying on, the reader will find that the scene of the story starts to change and also with it, the tone. I did not see the candle go out; I simply turned and saw that the darkness was thereand see the unexpected presence of a stranger, Plus it is a hint for the reader. The story now starts to progress a bit faster because something tense is happening. As all the candles begin to go out the character begins to wonder why it is happening, and so does the reader. The writer shows this by using an explanation mark; Odd! which shows its strange. The character then realises there is no draft, and its as if someone put it out with there finger and thumb; The flames vanished, as if the wicks had been suddenly nipped between a finger and thumb, which makes the reader think there is someone in the room with him. The writer shows that the character is getting scared by describing what his voice sounds like; Whats up? I cried, with a queer high note getting into my voice some how. Further down the page, when the character is trying to light a match, his hands Trembled which shows he is scared and he may thing that someone is there. When he has lit quite a lot of candles, the character starts to feel in control of the candles going out; So that for the moment I seemed to gain on the extinctions, Through the next page the story now is becoming a lot faster than before and it makes the reader become really exited/tense. The candles are now starting to be put quicker than the character can light them up again. The writer is now scrambling metaphors and alliteration in the descriptions to make it a more rapid paced part of the story. It was like a ragged storm cloud sweeping out the stars, and also as the story speeds up the writer begins to bring back the horror atmosphere back into the scene; I was now almost frantic with the horror of the coming darkness, and my self-possession deserted me. I leapt panting and dishevelled from candle to candle in a vain struggle against that remorseless advance. I bruised myself on the thigh against the table, I sent a chair headlong, I stumbled and fell and whisked the cloth from the table in my fall. In this extract the writer has used many verbs to make it quicker, which makes the story more exiting and also makes the reader desperately want to know whats happening. The character has become emotional so the reader can really be involved in the story. The reader should now be at a peak point of tension, and the writer wants it to stay at this point. So on the next page he adds repetition; and vanished, the glow vanished, the reflections rushed together and vanished, He also uses good imagery; and as I thrust the candle between the bars darkness closed upon me, and then straight after this he uses a metaphor; Like the shutting of an eye, wrapped around me in a stifling embrace, all of them really do work to keep the pace and keep the feeling of fear alive to the reader. The character now is completely lost control in himself with fear; I flung out my arms in a vain effort to thrust that ponderous blackness away from me, and, lifting up my voice, screamed with all my might, the character then trys to escape The Red Room, but because of the dark he does not know where the door is as bumps, after the bump the writer uses a lot of verbs to maintain the pace; I staggered back, Turned Battering myself, wild crying and I darted And then all of a sudden, all the tension disappears, he must of past out in the room as of running into the furniture. It is now the end of the experience for the character and it is another small cliff-hanger for the reader, they still dont know what as happened so a small amount of excitement is still there. I opened my eyes in the daylight The character is now not in The Red Room His head was bandaged and he was being watched by the man with the withered arm. The character looks about the room trying to remember what happened; I looked about me, trying to remember what had happened This would make the reader disappointed, because there would now be more questions in the readers head such as; How did he get there? Was there a ghost? etc. The reader is now coming to the end of the story, and the main characters personality has changed, he now believes that something was there; Yes, Said I; the room is haunted. As the old people then start to ask about the room the writers uses punctuation to show fear in the old people, as they are scared of the room, Because we have never daredTell us, is it truly the old earl Who- As the reader progresses the writer build a small amount of tension once again; It is not said I There is neither a ghost of earl nor ghost of countess in that room, there is no ghost as all; but worse, far worse- Then the character reveals all, that it is just fear it self that haunts the room. The character then goes on to describe fear, and how fear itself can change your feelings towards anything and make you think of anything. The write uses personification to make it sound like its something physical which can chase and follow you, and in a way, it is, fear can physically control a person. Overall I think the story is a very excellent story, as the amount of tension he builds through the story as it progresses really helps the excitement the reader receives. Also I think he has done a great job with the story structure and how it all fits together. I think the end of the story is very effective, as the reader is expecting to find out what happened to the character but he doesnt, so the story ends on another small cliff-hanger. In my opinion Im not quite sure if there was a ghost in the room or it was really just fear that scared the character, but I do think that that is what makes the story so good, because it leaves the reader with many questions that will always be unsolved. So the reader will never know what actually happened, but they can use there own imagination to decide.

Free Essays on Vampires And Vampirism - Myth Explained

Vampires – Explanation of the Myth The World Book encyclopedia defines a vampire as "a corpse that supposedly returns to life at night to suck people's blood". The powers associated to vampires include turning into mist and shape- shifting, invisibility, mesmerism, superhuman strength, immortality and, of course, a murderous blood thirst. Many questions have been asked about the origin and the definition of the vampire. Doctors and scientists have even discussed actual medical conditions that may have lead to the belief in vampires. Among all the creatures and monsters in literature and folklore, the vampire seems to be the most mysterious. It has evolved in folklore during its journey through time. During the 20th century people have become fascinated with the idea of vampires. Throughout history the legend of the vampire has been used to "explain" other natural phenomena that primitive people who lacked scientific knowledge could not otherwise explain. Possibly the most astonishing belief which people associated vampires with was the Black Death during the Middle Ages in Europe. The Black Death was actually Bubonic plague spread by fleas and rats. The plague may have killed as much as a third of the population of Europe in the 1300s. Some people of the day, however, associated the multitude of deaths with vampires. Somehow they believed that the deaths were the workings of these monsters. Corpses were sometimes buried facedown. If the corpse became a vampire it would actually dig deeper into the ground in an attempt to escape the grave, if it was facing the wrong direction or so it was thought. Wooden stakes were sometimes planted in the ground above the grave, so if the body raised it would stab itself on the stake hopefully through the heart. The natural process of bodily decomposition after death sometimes convinced people that corpses were actually transforming into vampires: the hair and nails co... Free Essays on Vampires And Vampirism - Myth Explained Free Essays on Vampires And Vampirism - Myth Explained Vampires – Explanation of the Myth The World Book encyclopedia defines a vampire as "a corpse that supposedly returns to life at night to suck people's blood". The powers associated to vampires include turning into mist and shape- shifting, invisibility, mesmerism, superhuman strength, immortality and, of course, a murderous blood thirst. Many questions have been asked about the origin and the definition of the vampire. Doctors and scientists have even discussed actual medical conditions that may have lead to the belief in vampires. Among all the creatures and monsters in literature and folklore, the vampire seems to be the most mysterious. It has evolved in folklore during its journey through time. During the 20th century people have become fascinated with the idea of vampires. Throughout history the legend of the vampire has been used to "explain" other natural phenomena that primitive people who lacked scientific knowledge could not otherwise explain. Possibly the most astonishing belief which people associated vampires with was the Black Death during the Middle Ages in Europe. The Black Death was actually Bubonic plague spread by fleas and rats. The plague may have killed as much as a third of the population of Europe in the 1300s. Some people of the day, however, associated the multitude of deaths with vampires. Somehow they believed that the deaths were the workings of these monsters. Corpses were sometimes buried facedown. If the corpse became a vampire it would actually dig deeper into the ground in an attempt to escape the grave, if it was facing the wrong direction or so it was thought. Wooden stakes were sometimes planted in the ground above the grave, so if the body raised it would stab itself on the stake hopefully through the heart. The natural process of bodily decomposition after death sometimes convinced people that corpses were actually transforming into vampires: the hair and nails co...

Marketing Coursework Example | Topics and Well Written Essays - 250 words - 2

Marketing - Coursework Example The spine board looks excellent and is marked as a ruler, the design that stands out as the most unique feature of the magazine (Lamb, Hair and McDaniel, 2007). Research should have been done to determine the likes and dislikes of the consumers. Maybe they had a great idea, but assessing the market ensures that improvements are made to the product to be published to the audience. This ensures that quality products are availed to the consumers. Little research had to affect the magazine because they did not have the strong basics of how the consumers would react to the publication (Lamb, Hair and McDaniel, 2007). Readymade magazine relies on opinion leaders to determine market trends. Relationship marketing is evidently a vital business marketing strategy considering that clients have become more demanding, competition becoming ever more severe. Opinion leaders will help Readymade magazine to build long term relationships with customers so as to build a competitive advantage over the potential competitors (Lamb, Hair and McDaniel,

Isaac Newton Research Paper Example | Topics and Well Written Essays - 1000 words

Isaac Newton - Research Paper Example Although Newton was diagnosed with Asperger syndrome by his school psychologist, he constantly achieved the title of top student in the school. Newton was interested in the works of great philosophers and mathematicians, and he discovered the generalized binomial theorem when he was studying in the Trinity College. Between the period 1665 and 1667, Newton made some of his prominent achievements such as the development of calculus, the law of gravitation, and theories on optics. Newton died on 20th March 1727. Although Newton developed a range of theories in mathematics and science, his greatest four achievements include the study of light, discovery of the binomial theorem, discovery of calculus, and the development of the theory of universal gravitation. As Levin says, when Newton discovered that white light is made up of a spectrum of colors from his crystal prism experiments, it brought an end to the debate that whether or not color was an intrinsic property of light (39)i. In addition, Newton’s great works on refraction led to the development of first practical reflecting telescopes, which is known as Newtonian Telescope today. When scientists of Newton’s time supported the idea of ‘light as a wave’, Newton suggested light was made up of particles but not waves. Today, it is clear that light exists as both waves and particles. Binomial theorem was one of the greatest contributions of Isaac Newton to the field of mathematics. The binomial theorem has a range of applications such as multiple-angle identities, series for e, derivative of the power function, and nth derivative of a product. The discovery of calculus was another significant achievement of Newton in mathematics. According to the Oxford Dictionary of English, calculus is defined as â€Å"the branch of mathematics that deals with the finding and properties of derivatives and integrals of functions, by methods originally based on the

Did the Expatriate Nurses Training Program enhance staff satisfaction Essay

Did the Expatriate Nurses Training Program enhance staff satisfaction and reduce burnout - Essay Example important to not the reason why the evidence based practice is applicable in hospitals in order to improve the quality of enhancing and care for the satisfaction of nurses in the reduction of burnout. There is a time when the University of Pennsylvania embarked on a research titled Maslach Burnout Inventory where the nurses were analyzed in relation to job related issues such as attitude. A comparison was done on the percentages found on burnout nurses in relation to catheter associated urinary tract infections and surgical site infections. They results showed that there was an increase in the number of burnout nurses in every additional CAUTI while there was an addition of nurse in every two SSIs in relation to 1000 patients. Looking at the numbers from one angle it would be said that it is not a big deal (Beyea & Slattery, 2006). However, reports indicate that the cost of dealing with these cases include $749 to $832 for each case involving CAUTIs. At the same time, it would cost $11,087 to $29,443 for each case involving SSIs. This number can be reduced. In case the number is reduced by 30 percent, it is discovered that there will be prevention of 4,160 cases of infections making it possible for the institution to save $41 million. Evidence based practice otherwise known as EBP is a practice, which is recommended by the medical practitioners in improving the working conditions of the nurses. The main determining factor that makes the practice to be applicable is through integration of various aspects. The first issue involves the opinions indicated by the clinical expertise. This also involves evidence from external scientists (Kim & Mallory, 2014). These aspects are also applicable to caregivers, patients and clients who are on the verger of ensuring that the quality of services being delivered is of high quality. These services are expected to reflect the interest of the entire stakeholders involved in the medical practice. These can be in the form of

Strategic Human Resource Management (SHRM) of Sainsburys

Strategic Human Resource Management (SHRM) of Sainsburys Importance of Strategic Human Management in Sainsbury: Strategic human resource management (SHRM) is a proactive approach of identifying better support for employees in order to accelerate the performance or the actions they provide in accordance with Human resource management (cipd.co.uk). The responsibility of Human resource manager is recruitment to retirement process of the employees and two types of functions are Managerial and Operational. Managerial function includes Planning, Organising, Staffing, Budgeting, Coordinating, Controlling, and Implementing. And the operational function includes Planning, Recruitment, Selection Induction, Training, Performance Appraisal, Compensations, Promotions, Welfare to employees, Recreations to employees, retirement (allinterview.com). The role has intended to identify the potential skills on employees and to focus the performance they supply into development. The importance of performance management is to provide more effective personnel who will be able to increase product market competition, provide the opportunities to share organisations vision and that way they realize the vision, the opportunities for the line manager for the acceptance of accountability to make such decision. Able to understand the key decision which is down to the line manager and the supervision (Millmore, et,al 2007). The policies and practices of Human Resource Management must meet with strategy in order to adapt integrated competitive environment and with the immediate business conditions that meet in an organisation. The integrated strategic has three dimension approach to apply. which is means the relationship between Human resources management policies and practices with strategic management, importance of internalization of HRM on the part of line manager and the workforce into an organisation to foster commitment or an identity of interest with the strategic target (Beer at el., 1984). The importance, purpose and contribution of strategic HRM in an organisation or to the achievement of the organisational objectives are discussed hereafter. As a Human resource manager in Sainsbury I am defining my role in Strategic Human resource management. AC 1.2: Activities of Strategic Human Resource management in Sainsbury: Sainsbury as one of the biggest supermarket in the UK has its strategic human resource extended widely. It has very good policy of STRM. The processes of SHRM in Sainsbury are 1.2.1. Strategic recruitment application process: Sainsbury as big supermarket has its recruiting process online for reducing time frame. The recruitment and selection includes the application process of applicants name, address, postcode, date of birth with marital status, two references and their contact information, national insurance number, employment history, qualifications and cv. After the application process they use e-mail or telephone to contact the applicant about the process. Consider alternative position may be applicable for applicant. Sainsbury keep the information for the internal record. Fulfil the legal obligations. If the application becomes successful Sainsbury make a personal record for the applicant and contact the referees are provided by the applicant (Sainsbury.co.uk). 1.2.2. Training and development programme: Sainsbury has design its training and development programme very constructive way. They have segmented the programme in different steps. Step1. Induction training: The induction training programme is compulsory for everyone. It takes place during first two days. A basic introduction to Sainsbury about its value, legal and compliance rules includes health and safety and food safety. Step2. Foundation and training: It is compulsory for all colleagues to be skill at this. It takes place during first 12 weeks. An introduction to job roles description that includes all the basic is required to know how productively and safely the work is done in individual department. Step3. Intermediate training: The intermediate training is fundamental for everyone. It takes place once foundation level is signed off. It includes the timescales depend on the hours but it takes place during first 12 month. This is the stage of develop the job role and deliver the required performance standard. Step4. Advanced training: Advanced and training is for management and team leaders, the job experts who want to develop the next stage of the job. It takes place once intermediate level is signed off. This includes how to manage and supervise the role. It also signed off of the legal and compliance of the job in the first 12 weeks (sainsburys.co.uk). 1.2.3. Employment career programme: Sainsbury has designed and develop a standard employment and development programme very constructively for their staff according to the needs. Career and development programme includes Colleague discount card, Annual bonus scheme, Family friendly policies, Parental leave, childcare vouchers, Pensions, Life insurance, Save as you earn, Sainsbury share purchase plan, Career breaks, Sainsbury social association programme Award for long service (Sainsbury.co.uk) 1.2.4. Loyalty of employee: Loyalty of employee which is called a great place to work. Sainsburys Training and development and reward programme has made its employees to be loyal in the organisation. By performing the best of human resource, Sainsbury won CBI Human Capital Award on 12th of October in 2009. It has over  £80 million bonus payments for 127,000 colleagues to encourage and earn their loyalty (J Sainsbury plc.co.uk). 1.3. Contribution of strategic human resource management in Sainsbury: The contribution of SHRM in Sainsbury is very rich. Sainsbury as a developed supermarket has identified its Human resource management policy according to the objectives. Contribution of SHRM is mainly focuses the performance of Human resource management in Sainsbury. The contribution of Strategic Human resource includes 1.3.1. Company growth: Sainsbury has gradual opportunities to grow supermarket space. It has currently 16.1 percent market share in the UK as a whole. According to the developing plan, Sainsbury introduced 10 minutes drive to Sainsbury of 40 percent UK population by opening 38 new supermarket which almost three quarters are in the areas where they currently under performed(J Sainsbury plc.co.uk). 1.3.2. Increase of revenue: Sainsbury has its total sales (including vat, including fuel) up 5.1 percent to  £21421 million (2008/09:  £20383 million). Total sales(including vat, excluding fuel) up 6.7 percent. Underlying operating profit up 8.9 percent to  £671million (2008/09:  £616 million).J Sainsbury plc.co.uk 1.3.3. Satisfaction to the shareholders: Sainsbury has been able to focus on the perspective of its stakeholder interest. According to the integrity of stake holder involvement it has very successful achievement of stakeholder satisfaction. The achieve includes world leaders in Fairtrade (value of  £218 million), we are Green to the core, largest retailer of freedom food, Leader in HR and people management, Official partner of London 2012 Olympic games, Making a positive deference to our community ( £86 million for schools and clubs).J Sainsbury.co.uk Task 2 Task 2: Human Resource Planning in HSBC Bank 2.1: Analyse the business factors that underpin Human Resource planning in HSBC Bank Strategic HRM Strengths: The strength of strategic HRM in the HSBC bank is to identify the right people in the right place. Strategic HRM is to focus HR activities that HSBC practise in order to develop the organisation. The strengths of Strategic HRM is to apply in HSBC bank with great effort in order to bring the outcome satisfactory and make the company develop in HR practice. HSBC as world local bank has various factors that strength the Human Resource planning. Particularly in the economic down town HSBC has come with successful business factors which made it able to identify the sectors they were need to develop. As a Human resource Manager following the Business factors that I have underpin the Human resource plan is 2.1.1. Business Growth: The impact of Strategic HRM in the World giant bank of business growth is to practise the Strategic HR activities properly by the Managers, individual bankers, cahiers and by the customer service assistant. HSBC as world giant bank has newly opened a retail branch in Glasgow by spending  £2.1 million and creating 18 jobs across Scotland. HSBC regulatory committee has authorised a further investment of opening a new HSBC premium branch to open in Thailand in 2011(Enterprising news, 2011). 2.1.2. Locations of operation: HSBC as one of the giant local bank in the world has its Headquarter in London and it is appearing in 8000 locations in 80 countries and the territories are across Europe, North, Central and South America, the Asia-Pacific region, the Middle East and Africa. Particularly HSBC has 1500 branches across UK (HSBC, 2011). 2.1.3. Business change: HSBC as one of the world giant bank has gone through a radical business change by adapting online Banking system. Where consumer can do their business activities after the banking hours close. The online banking system has identified to make flexible and conducive service for customer. In online banking customer can easily transfer the money, apply for credit card, apply for loan, apply for mortgage and also can apply for job as well (HSBC, 2011). 2.2: Assessment of Human resource Requirements in given situation: HSBC bank has bought the Indian retail and commercial businesses of Royal Bank of Scotland (RBS.L) as the part nationalised UK bank it retreat from overseas markets. According to HSBC it would pay a premium of up to $95 million over the tangible net asset value(TNAV) of the business after the deal has completed probably in the fast half of the next (2011) year (reuters.com) 2.2.1. Government policy (Regional): Human resource management policies of HSBC bank in fact, Government polices about the employees of RBS in India over the Acquisitions has remained unchanged as the Royal bank of Scotland in India 83% is owned by the British Government (reuters.com) 2.2.3. Government policy (Education): To make more skilled and more productive employee in the organisation HSBC Strategic Human resource programme has started running online academies by what allows the personnel to make their personal development programme. The online academy provide self-assessment programme, exams to the users who will find out where the position of the employees in the organisation and match this against the skills of what position they can look for (personeltoday.com). 2.3: Develop a Human resource Plan for HSBC Bank: HSBC as one of the biggest Bank in the world has its Human Resource management is very rich. It has to develop a human resource plan for its Human resource performance. Here I am as a Human resource manager of HSBC bank creating a Human Resource plan. 2.3.1. Organisational Objectives: HSBC as world local bank its plan must be based on SMART (Specific, Achievable, Measurable, Realistic and Time based). In terms of supplying best service all staff must be concern with objectives. 2.3.2. Selection and Recruitment: Selection is the initial stage of identifying the right people need for the organisation. After the selection process recruitment process must be based on the organizational structure to avoid the unwanted position. 2.3.3. Employee Development: Employee development plays a major role in the organisation. In HSBC bank there is a need for regularly revising Training programme. In average HSBC spends  £600 per employee on training programme delivered in 16 training centre worldwide. Here in the United Kingdom about 173,000 learning days so far recorded with around 33,000 employees attending face to face training (Thinking made easy, 2009). 2.3.4. Retention: Retention planning gives the chance to keep the skilled personnel in the organisation for long period. Developing a promotion and career plan aspect must be taken in order to avoid potential recruitment in the organisation. 2.4: Critically evaluate how human resource plan can contribute to meet HSBC bank objectives: The contribution of Strategic Human resource plan is to increase human resource activities performance in the organisation. It plays a vital role of providing the effectiveness in its action in order to improve the business performance. It attempts the link between personnel management practices and such as hard outcomes as profit (Millmore et,al 2007). The stages of contribution kept by human resource plan are defined below. 2.4.1. Improve performance: The contribution of Human Resource Management in the HSBC bank is to improve HR activities in the organisation. It is to identify in what are need to be develop or need to improve in order to provide extreme performance. 2.4.2. Business case (cost): The contribution of strategic human resource management is to reducing the cost of unwanted expense in HR practice. Minimising the cost is one of the key element of practising extreme human resource activities in HSBC bank. 2.4.3. Succession planning: HSBC has one of the key objective of Managing Growth is a strategic plan of implement formal and friendly behave between staffs. By what they understand that they can have skilful and perspective people in the organisation (Thinking made easy, 2009). 3.1. Explain the purpose of Human resource management in HSBC Bank: The purpose of human resource management in HSBC bank is in very wide perspective. It has mainly to identify and reserve the Human Resource activities in the organisation. The policies of HR in HSBC bank are 3.1.1. Health and Safety: HSBC bank put great importance on Health and safety to make sure that a safe environment is exist in the organization the measure of risk may arise from possible terrorist attack, the environmental disaster to fire, accident and diseases.. HSBC has encouraged its employees to take health and safety as a part of their own responsibility (Thinking made easy, 2009). 3.1.2. Equity and diversity: In HSBC bank Equity and Diversity programme is practised with lots of integrity. To develop the best diversity practice HSBC introduced locally the strategy of diversity Toolkit programme in 2004 in Hong Kong. To enhance the consciousness of the issue and develop a database of cultural and business etiquette HSBC introduced an interactive diversity competition on the employees intranet in Hong Kong (Thinking made easy, 2009). 3.1.3. Bullying and Harassment: HSBC as the world local bank has put the individual specific employee policies are imposed by the legislation and the regional cultural norms. All personnel are accountable for behaving colleagues with respect and dignity for creating the atmosphere free from Discriminations, Harassments and Victimisations. Unable to be abided by the policy may be subject to disciplinary procedures (Thinking made easy, 2009). 3.1.4. Working time and time off: HSBC bank has statutory requirement working hours and leave. Most of the staffs are required to work maximum 48 hours average in the working week. Any agreements must be writing and signed by worker. The bank has made detailed regulation on maximum rest period. The employees are entitled to take maximum of 5.6 weeks paid leave a year. The employees are also entitled to take, paternity leave, maternity leave, parental leave, abortion leave and the leave for family reason (hsbc.co.uk). 3.2. Analyse the impact of regulatory requirements on Human Resource policies in HSBC bank: The impact of regulatory requirements on Human Resource policies in HSBC bank is very important and essential for proper practice of regulatory policies and abides by the rules. It has emphasised on exercising Employment legislation and legal and regulatory requirements including pay, discrimination, equality employment right and responsibilities. The impact of regulatory requirements policies in HSBC bank are discussed below. 3.2.1 Sex discrimination act: Under the sex discrimination act 1995/1997 it is illegal to discriminate against someone o grounds of their sex (including gender re-assignment) or marital status (including civil partnerships) or on grounds of their actual and perceived sexual orientation. No one can discriminate because of the pregnancy or maternity (hsbc.co.uk). Race relation act: Under the race relation act 1992 it is illegal to discriminate against someone on grounds of Race, Colour, Nationality or Ethnic minority origins or on the grounds of their religion or philosophical beliefs. Anyone become failure to be abided by the rules would be faced proper action of termination (hsbc.co.uk). Employment act: under the employment act 2008 HSBC has introduced the basic employment law to the staff. The recruitment law cover the discrimination on number of grounds is illegal for instance, race, sex, age, disability, sexual orientation. Part time employees have the right to be treated with full respect as the full-timers have. Employees must deduct for NI and tax contribution from their wages, and pay them to Customs HM revenue under pay as you earn. Dismissing someone is automatically unfair and discriminatory if the dismissal is due to pregnancy or any reason to do with the childbirth (hsbc.co.uk). Task 3 Task 3: Review Human Resource Management in British Airways 4.1. Analyse the impact of organisational structure on the management of Human Resources According to Mintzberg (1979; Mintzberg et al 1998) there are two basic approaches to the formation of organisational structure, the contingency approach and configuration approach. The contingency approach of the structure of an organisation will depend on factors like the nature of the business and its strategy, its size, the geographical span of its activities, its age and history and the nature of the environment. He argues that rather than adapting the contingency approach it is sometimes better to base structure on configuration approach, factors like span of control, the need for formalization centralization and decentralization and planning system should be logically configured into internally consistent grouping (Stonehouse Campbell, 2004). Organisational structure is form of model which indicates the segmented management level and the imposed responsibilities belong to individuals. Impact of strategic HRM on the British Airways organisational structure is to set up a frame work in the favour of reducing unwanted vacancies, make positive and constructive formation in the organisation. Organisational structure of British Airways has given below. Geographical Impact: British airways as one of the biggest airline company in the world have great impact of its operation in all over the world. The organisational structure has big influence on running the Human resource in the company. Strategic HR and its function are involved with the company in order to make proper recruitment process to the promotion in that organisation and employ the right people in the right place. In terms of reducing the unprofitable routes and make the productive practice of Strategic Human Resource. Centralization impact: Centralization of British Airways organisational structure can put huge impact on its operation. British Airways business which is value adding activities can be highly impacted and effective by practising centralization of its organisational structure. The decision making process of centralized structural activities can produce the competitive market for British Airways. British Airways Organizational Structure (the official.com) 4.2 Analyse the impact of British airways organisational Culture on the management of human resources: Organisational culture: Organisation culture is the key element of management practice. In the aspect of organisational life culture keep a central and dimensional location in the organisation. Organisational culture sometimes perceived an explicit attention by how people think about the company, the value and the ideas how guided by the meaning and the belief of a cultural nature. Managing the organisational culture is important and the perception of it understand by the corporate world can develop the cultural practice and the performance (Alvesson, 2002). Organisational culture is the form of cognition and ideas, ideologies and the value of the organisation internal behaviour. This is kept in people mind when they work for British airways. Nurture the aspect of organisational culture in mind practise the responsibly is the progressive way of developing human resource in British airways. The relationship between culture and HRM functions: The relationship between culture and HRM function is very common and internally linked. HRM function includes Resourcing, Development, performance management, pay and conditions and employees relationship has the contingency approach to each others. The functions of HRM and the culture are practised at the same time to develop and exercise the Strategic Human resource management in the organisation. British airways can be idealised with this practice of cultural HRM functions to make en effective Human resource in the organisation. 4.3. Examining how the effectiveness of Human Resource management in British Airways: The effectiveness of Human resource management is to improve the existing business in BA. Human resource management strategy, human resource policies and Human resource operation is to provide the competitive advantages in the organisation. The contribution of HRM is to provide the achievement for organisation, help to acquire BA goals, reducing the cost, and increase the benefit by practising it. Organisational goal: Strategic human resource has identified the several field of effectiveness in BA. BA has the goal to develop customer focused and the performance of HRM that offer rewards for individual performance but also the recognition of different employee in the business has different demand in terms of benefit, Training and development (2009/2010 annual report) Human resources efficiency: Human resource efficiency means the activeness of the operation is provided by those people who are working for BA. British Airways has total manpower of 36832 across the operation which is the reduction of 3800 staff in the previous year (2009) all on voluntary terms. To improve the business BA has finished restructuring of the management in order to increase accountability of the business. It is now exploring the new way of boost the efficiency in staff to get better value for consumer by focusing the improvement of employees engagement (2009/2010 annual report). Performance Indicator: Performance indicator is a process of identifying the individual employees activity measurements. BA have the right Human resource leader of right support with motivation to create high performance HR culture, that means the managers may involve with the employees to get high class productivity. To measure the individual performance the surveys report will be introduced quarterly and include the engagement index by what managers can track and take the action (2009/2010 annual report). 4.4. Make justified recommendations to improve the effectiveness of Human Resource management in British Airways: British Airways is the UKs high profile and largest international scheduled airline. It flies the consumer at convenient times to the best located Airport around the globe. British Airways is the world leading global premium Airline with 144 Boeing, 84 Airbuses, 3 Avros and 7 Embraer E-jets. It has one of the world biggest structural and multicultural infrastructures around the world. Proper implementation of Human Resource practice can bring the effectiveness and the outstanding productivity in that organisation. This can help BA to achieve its target market and expected goals. Justified Recommendation: The effectiveness of strategic Human Resource management in BA is to perform the organisational performance of combination with strategic structure and the strategic cultural programme in order o provide better service to the customer. The effectiveness of the theory to adapt and implement existent structural and cultural exercises by utilising the resources it has to bring the improvement in the practice of human resource in the organisation. Regular monitoring programme, Reporting and Meetings could be very effective way to justify the performance of Human resource in British Airways in terms of improving the effectiveness. Benchmarking HR performance: Internal performance programme standard can be the effective way by looking at the comparative HR performance of others Airline Company of the same categorical or the look at the similar Airline Company that is providing the same service in the industry. British Airways can have in effect, the existence strategic HR groups by benchmarking against similar Airline Company rather than the individual. BA may be performing badly and loosing the competitiveness against others Airline organisations that can justify customers needs in different way.

Fingernail Phenomenon :: essays research papers

In late September, I went shopping for my seven-year-old cousin. The first place was Toys R Us. After finding what I needed, I went to the checkout line to purchase the items. I thought something was wrong with me, but it was the cashier. The first things I saw were ten lime-green fingernails. They matched her lime-green shirt, which matched her shorts, which matched her socks that matched her shoes. I started to ask her, "Why did you do that to your fingernails?" but I kept it to myself. Then I went to the 99-cent store in Cutler Ridge Mall. Not surprisingly, the cashier was also wearing an outfit with matching fingernails. So I asked her, "Why did you paint your fingernails the same color as your clothes?" She giggled, then replied, "Because it completes the outfit." "So, what happens if you buy an outfit in a color you don't have in nail polish?" I asked. She paused with a puzzled look on her face. I stated, "Thank you, and have a nice day." and walked off. Is this a requirement to be a cashier? Do men have this obsession? Why is it important for one to spend extra time doing the unnecessary? The greatly overlooked fingernails play an important role in everyday life, are examples of the way we learn, and have introduced an unknown creativity to many. Most women view their fingernails as jewelry. On an evening when pure elegance is required, one would rarely see a woman without a manicure. A man's fingernails would almost always look the way they did on the previous day. Every Saturday morning, manicure shops around the world are booked, from open to close, by women who want to be completed for the next week. Why is this needed for one's appearance to be complete? It is just one more cover for a woman's insecurities. Like makeup, the fingernails are dressed up to distract someone from their natural beauty. The nails are used as a stool in order to meet the standard of the "perfect look." Nails tend to be one of the first things women look for on other women to see if they are being "outdone." And if so, then the next time around, the second best must be the best, instead of being naturally beautiful. Women in general are naturally beautiful, but because of certain ads in television, and in magazines, they feel as though perfection is where beauty lies.

Groups and High-Performance Teams

Abstract Today’s leaders face many challenges in the creation of a high-performing team. Effective leaders are able to assemble a high-performance team with good hierarchical balance, measurable and attainable goals, and appropriate communication expectations across the team. They promptly address conflict resolutions and break down all physical barriers in managing multi-city offices and dispersed employees. By paying close attention to team demographics and diversity, good leaders will establish a solid group foundation which will result in a high-performance team.Groups and High-Performance Teams There are many factors that affect a team’s behavior and overall performance. Group demographics and diversity can ultimately play a key role in the success or failure of any team. This paper will identify some of the challenges that today’s leaders face in turning a group into a high-performance team, and the impact of demographic characteristics and cultural diversi ty on group behavior. Groups vs. Teams As defined by Schermerhorn (2005), â€Å"A group is a collection of two or more people who work with one another regularly to achieve common goals.An effective group is one that achieves high levels of task performance, member satisfaction, and team viability. † Teams on the other hand, are usually time-limited groups that get together to achieve a common purpose. â€Å"An essential criterion of a true team is that the members feel ‘collectively accountable’ for what they accomplish. † (Schermerhorn, 2005). The manager or team leader must remember the importance of the team members’ ability to associate themselves with a group identity and begin to form an attachment to their teammates. The fact is that it takes a lot more work to build a well-functioning team than simply assigning members to the same group and then expecting them to do a great job. † (Shcermerhorn, 2005). Team Identity Setting a teamâ₠¬â„¢s identity is one of the first steps a manager must take in forming a high-performing team. As we often witness in the sports world, a team’s identity can help to rally team members and build camaraderie amongst its members. The same approach holds true in a business setting. Computer Weekly (2004) reports, â€Å"The project start process can also be used to build team identity and build psychological attachment between members. (p. 24). This psychological attachment will serve as the foundation upon which the team is built and will affect the team’s overall performance. According to Turk (2005), â€Å"As the project manager you need to build a staff that can get the job done. You need the right mix of expertise, creativity, flexibility, enthusiasm, and experience. † ( p. 30). These key attributes will work to motivate other team members and assist the manager in establishing the appropriate balance to the team. Team Diversity When forming effective teams, managers must consider team synergy an important goal, and diversity plays a major role.Managers should strive to create the appropriate balance between workers and their personality types. As Martinette (2005) points out, â€Å"Work groups and teams that have too many people of one type or another soon find themselves out of balance. † (p. 117). â€Å"For good problem solving and decision making, you need a diversity of personality types. † (Hill, 2005, p. 37). Striking the proper team balance is important and balance does not mean people with a background and disposition just like the boss. Many types of diversity are to be expected on any team, and can be the source of many differences of opinion.Age, gender, ethnicity, and personality differences can affect the team’s cohesiveness, or non-cohesiveness as may be. Obviously, with a diverse group the possibilities of conflict increase, but so do the possibilities of a greater outcome. Hill (2005) gives us an ex ample, â€Å"Meetings are more raucous and consensus is harder to achieve. But these arguments often spark new ideas. As a result, the company is constantly spawning and sculpting new innovations in a way the old team never did. † (p. 38). Differences in world view can create dynamic conversations and results, if the team can learn how to effectively deal with conflict.According to D Andrea-O Brien and Buono (1996), â€Å"True team learning is the ability of members to†¦ build on their knowledge so that their collective knowledge enables them to continually improve team†¦ performance as well as to discover, develop and implement completely new ways of doing business (p. 1). Demographics Managing remote employees is a growing challenge for many of today’s leaders. It is not just about managing employees at satellite offices; it is also managing telecommuters who work a certain number of days from their home offices.A manager needs to understand the complexiti es of managing a virtual team and communicating across the boundaries of time zones, organizations and cultures. Good communication practices as well as building personal relationships are both key to working with remote employees. As Pauleen (2003) states, â€Å"Effective communications is a key to successful virtual teams, and one of the keys to effective communications is how well team members are able to build and maintain their personal relationships. † (p. 229).Video conferencing works well and provides a company’s employees with a visual link that serves to backfill for the lack of face-to-face communications that employees would have if they were collocated. Trust and Motivation An important goal for managers, in addressing and monitoring a team’s behavior, is to develop the trust of his or her team members. Employees that trust one another will often be motivated to go the extra mile in meeting and exceeding team objectives. Team motivation is extremely important because it makes the team more effective.Stephen Covey (1989) states: â€Å"Unclear expectations in the area of goals also undermine communication and trust. † (p. 194). If goals seem unachievable, it could affect the teams buy-in to the whole process. Giving, receiving and being responsive to feedback should be a fundamental part of the team process. Conflict According to DeJanasz, Dewd and Schneider (2001), â€Å"Conflict is any situation in which there are incompatible goals, cognitions, or emotions within or between individuals or groups that lead to opposition or antagonistic interaction. † (p. 243).Conflict among team members is inevitable and desirable, because â€Å"conflict in itself is not the problem. It is, rather, our reactions to it that determine the impact, and causes us to characterize it as a negative experience. † (Porter, 2005, p. 1). It should be anticipated that the team will disagree, and therefore, conflict should be considered a part of the process. â€Å"In fact, if we define conflicts as simply differences of opinion, this is exactly what we want to happen. In bringing together a diverse group of experts, we expect and want these differences to surface because, in the end, we expect a better outcome or result. (The Team, p. 171). If everyone agreed, there would be no reason to team up to resolve a situation, or to come up with new ideas. Teams are developed for a specific purpose, and diverse opinions, ideas, and perspectives will make the team most effective. Conclusion Team diversity and demographics play a key role in determining the success or failure of any team. An appropriate understanding and acceptance of a diverse group will benefit the organization through innovative and diverse ideas. â€Å"Of course, that doesn’t mean you should go out of your way to hire people you don’t like.While a certain measure of conflict is healthy, too much conflict can be destructive. † (Hil l, 2005, p. 39). Paying close attention to team identity, trust, diversity, motivation and conflict resolution will go a long way in paving the road for a successful team outcome. Employees will appreciate that their leadership cares about these issues and will reward the team with their best efforts in meeting goals, which results in a high-performance team. References Computer Weekly. (2004, June). Plan your web project milestones. Computer Weekly. 4-54. Retrieved October 8, 2005 from Business Source Premier database. Covey, Stephen R. (1989). The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. New York: Fireside. D Andrea-O Brien, Charlene & Buono, Anthony F. (1999, Summer). Building effective learning teams: Lessons from the field. S. A. M. Advanced Management Journal, 61(3), 1-6. Retrieved September 23, 2005, from ProQuest database. DeJanasz, Dewd & Schneider. (2001). Conflict: Sources and solutions. Interpersonal Skills in Organizations. Universit y of Phoenix Custom Edition e-text]. McGraw-Hill Companies. Retrieved October 3, 2005, from University of Phoenix, rEsource, GEN 300 – Skill for Professional Development Course Web site: https://ecampus. phoenix. edu/secure/resource/resource. asp. Hill, Dee. (2005, November). Dealing with diversity. Inc. , 27(11), 37-40. Retrieved January 13, 2006, from Academic Search Premier Database. Martinette, Jr. ,C. V. (2005, April). Leadership and Balance. Fire Engineering, 158, 117-126. Retrieved October 8, 2005 from Academic Search Premier database.Pauleen, David J. (2003, Winter). An Inductively Derived Model of Leader-Initiated Relationship Building with Virtual Team Members. Journal of Management Information Systems, 20, 227-256. Retrieved October 7, 2005 from Business Source Premier database. Porter, Sheila, J. D. Managing Conflict in Learning Teams. [University of Phoenix Custom Edition e-text]. Retrieved September 28, 2005, from University of Phoenix, rEsource, GEN 300  œ Skills for Professional Development Course Web site: https://ecampus. phoenix. edu/secure/resource/resource. asp.Schermerhorn, Jr. J. R. , Hunt, J. G. , and Osborn, R. N. (2005). Organizational Behavior (9th ed. ) Wiley. Hoboken, NJ. The Team Working Together. Chapter 12. [University of Phoenix Custom Edition e-text]. Retrieved September 26, 2005, from University of Phoenix, rEsource, GEN 300 – Skills for Professional Development Course Web site: https://ecampus. phoenix. edu/secure/resource/resource. asp. Turk, Wayne. (2005, May/June). Quality Management – A Primer. Defense & AT-L, 34, 30-33. Retrieved October 7, 2005 from Business Source Premier database.

Get 6 Free Content Marketing Tips Right Now

Get 6 Free Content Marketing Tips Right Now So youre in deep with content marketing. Sometimes it feels like maybe youre in a little too deep. Wouldnt it be handy if each week, in the midst of scrambling to get things done, a helper arrived in your inbox, free of charge? Wouldnt you love to get free content marketing tips that werent overwhelming? Sign up for the free email courses right now.  Ã¢â€ â€™ The Trouble With Email Courses, Or, How We Changed Everything. Email courses are super handy, in theory. They show up automatically, right in your inbox where you are doing all of your work anyway. You dont have to go out and find them. But We got to thinking about email courses and how, too often, they are overwhelming. Mainly, they are too long. You dont have a lot of time to dwell on any one item in your inbox, and so the last thing you need is a huge email full of links, paragraphs, and distractions, ending with some action items that seem impossible in nature. A long email is an email with about 95 percent of the information causing your eyes to glaze over. And when youre on the 14th email in the series, you cant even remember what you read when the whole thing started all those weeks ago. We wanted to create an email course that was actually useful AND usable.  Our thought was this: how can we break down the core concepts of content marketing into six quick (and painless) tips? We wanted a few specific things from this email course: Brief and to the point. Customized for your content marketing focus. Easy action items for immediate sense of accomplishment. And this is where you come in. Choose which course track you want (or all of them!): Writer, Editor, Social Media Manager, or Marketer Sign up with your email. Thats it! Sign up for the free email courses right now. → Weve laid out four email courses that are built on six key foundational concepts you need to know if you want to be really great at content marketing. Each email is quick and to the point; they wont take more than a minute or two of your time. But heres the really cool thing:  Each course is targeted to the needs of specific people. Writers, youll find out how to get ideas, writing powerful headlines, and how to write copy that people actually want to read. Marketers, youll learn how to make content work for you, how to find and keep an audience, and how to create a content strategy that actually does something. Editors, youll learn how to manage your team, from tools to the actual nitty gritty of editing. Well give you a head start on planning content and keeping it on track. Social Media Managers can expect to learn how to keep on track with their content, and how to focus on customers and a specific audience to make all of their efforts not in vain. Plus, we throw in some great tips on using and curating content that your audience will love. I cant believe youre still here, reading. Surely youre itching to sign up for one and see what were talking about. Surely.

Entering vietnam essays

Entering vietnam essays Entering the Vietnam War Vietnam is a beautiful, highly varied country with a very long history of struggle for independence. For thousands of years, the vietnamese had fought to preserve their distinct language and culture against invaders by first repelling the Chinese, the Japanese, the French and then finally the US. Few arguments about the Vietnam war take into account all aspects of Vietnams two thousand year history of hard-fought existence. And that is what most people believe is the essence of the Vietnam tragedy. The Vietnam war began soon after the Geneva Conference provisionally divided, in 1954, Vietnam at the 17 North Lat. into the Demorcratic Republic of Vietnam, North Vietnam, and into the Republic of Vietnam, South Vietnam. In part, the war was a legacy of France's colonial rule, which ended in 1954 with the French army's catastrophic defeat at Dien Bien Phu and the acceptance of the Geneva Conference agreements. The United States and many anti-communists did not support the accords. The US thought that the political protocols of the accords gave too much power to the Vietnamese Communists. To prevent the south from being over taken by the communists the US created the Southeast Asia Treaty Organization, or SEATO. Elections scheduled for 1956 in South Vietnam for the reunification of Vietnam were canceled by President Ngo Dinh Diem. His action was denounced by Ho Chi Minh, since the Communists had expected to benefit from them. After 1956, Diem's government faced increasingly serious opposition from the Viet Cong, insurgents aided by North Vietnam. The Viet Cong became masters of the guerrilla tactics of North 2 Vietnam's Vo Nguyen Giap. Diem's army received U.S. advice and aid, but was unable to suppress the guerrillas, who established a political organization, the National Liberation Front (NLF) in 1960. The Unite...

Choose one Term Paper Example | Topics and Well Written Essays - 1250 words

Choose one - Term Paper Example The $ 16.6 billion deal ensured that AT&T and SBC became the largest telecom company in the nation. Although from the perspective of both the companies, this deal was most certainly revolutionary; from the perspective of the consumers, it might not have been such good news. As a matter of fact various customer advocacy groups filed petition for the cancelation of the deal as the advocacy groups believed that this deal was bad for customers and bad for business. Several customer advocacy groups such as The Utility Reform Network, Office of Ratepayer Advocates presented a market research report by an economist belonging to the California Institute of Technology. (Brown, 2009, p. 209). According to the advocacy groups the research report showed that the merger would affect various services and also customers. Such a deal would not only kill the competition in the market; but also would increase the whole sale prices by almost fifteen percent. This would lead to monopoly in the market as it would reduce market concentration and choice of the customers. A part from the telecommunication market the report also suggested that in Los Angles alone the choice of commercial buildings may go down by more than seventy percent as the newly merged company may end up controlling almost 80 percent of the buildings. A part from the rising wholesale prices the merger would also lead to a rise in the retail prices. The elimination of choices would increase the wholesale price almost by fifteen percent leading to the much higher retail prices for data and voice services used by the customers. Another major factor would be collusion not to compete. Verizon and SBC would continue to avoid competition due to the merger. This could be seen even in the cities where the businesses operate quite close to the distribution channels. One prime example could be LA. In LA the marketing channels of both Verizon and SBC over laps quite scarcely. Hence the customer groups advocated that after the merger the choices of the customers would go down, prices may go up as consumers would have very less bargaining power; add to that market concentration would also increase. The consumer groups believed that the last thing that the business and the customers need is monopoly in the market. The merger would ultimately lead to very little number of competitors (Burgemeister, 2003). From the information presented by the customer advocacy groups the impact of the merger between the two companies on the national telecommunication market can be analyzed by using the porter’s five force analysis (Churchill, 2009). The rivalry among the existing firms would be low as the merger would kill competition. This would severely impact the smaller firms. As a result the industry competition would be low. Due to the lack of competition the bargaining power of the buyers would be low as the buyers would have very little choices. As a result the company can increase the prices. The bargaining power of the suppliers would also be low. As there would be very less competition in the market, just like the customers the suppliers would also have a very little option resulting in lowered cost of raw materials. Threat of new entrants would be very low. The merger leading to monopoly may lead to a situation where, the merged company can achieve economies of scale and strong brand equity. This would most certainly acts as major barriers to entry to

Traumatic Brain Injury in the military Essay Example | Topics and Well Written Essays - 1250 words

Traumatic Brain Injury in the military - Essay Example According to DHCC (2010), "TBI is often associated with severe multiple trauma, post traumatic stress disorder (PTSD) or undiagnosed concussions and screening patients who are at risk for a TBI is important in order to ensure that TBIs are identified and appropriately treated." In this essay, TBI among military personnel will be discussed briefly. Any insult to the brain due to some form of external force is known as traumatic brain injury. According to DHCC (2010), "A traumatic brain injury (TBI) is defined as a blow or jolt to the head or a penetrating head injury that disrupts the function of the brain." The injury can lead to any sequelae like altered consciousness, impaired cognition, delirium and impaired physical functioning. These changes can lead to various problems with thinking, language, movement, concentration and even sensation. TBI can also lead to other emotional and personality changes, tiredness, depression, violence, irritability, disinhibited behavior and lack of ability to carry out day-to-day activities. Among the military personnel, those who are on active duty are at more risk of suffering TBI when compared to their civilian peers. In general, statistics show that men between 18- 24 years of age are at increased risk of TBI when compared to other age groups (DVBIC, 2009). It is also important to note than TBI can occur even during daily activities, especially when they are unusual. Military personnel frequently enjoy certain non-service activities like climbing mountains, parachuting, riding motor cycles and car racing. These activities may be a part of their daily physical training. These services are basically intended to increase their quality of life, however; they are also fraught with increased risk of TBI (DVBIC, 2009). Spinal cord injuries and TBI account for about 25 percent of casualities related to combat (DVBIC, 2009). The most common type of combat-related injury is concussion and mild traumatic brain injury. In current scen ario, use of protective devices like Kelvar helmets and various types of advanced body armours have infact, minimized the incidence of TBI and have saved the lives of many military personnel. But these gadgets do not protect the frontal aspects of the head, the facial parts and also the spinal cord. Thus, though advanced medical care helps in improving survival rates, the long terms effects of the injuries continue to haunt the personnel (DVBIC, 2009). TBIs in military operations are often complex and can be of multiple types. A blast can cause sudden both external and internal injuries. It can cause contusions and concussions in the brain. Flying fragments of the blast can cause tear of various structures and lead to various sequelae. The various signs and symptoms related to TBI depend on the extent and area of injury. In war, poly trauma can occur and due to other organ damage and injury to other parts of the body, it is often difficult to predict the extent of brain injury. Whil e most symptoms are obvious immediately after the injury, some may manifest a few days or even a few weeks after injury. Some patients may present with simple problems like confabulation wherein the individual cooks up stories in gaps of memory (Kennard, 2006). In mild TBI, there may be no obvious changes on CT or MRI scan. However, the patient may present with few symptoms like blurring of