An Analysis of Starbucks Essay - 5104 Words

An Analysis of Starbucks Company History Starbucks was opened its first coffee company in Seattle’s Pike place Market on 1971. The name was taken from the first mate in Herman Melville’s Moby Dick (Company Profile, 2005). Products Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur. Food: Sandwich, Salads, pastries and ice creams. Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar. International Business Development In order to achieve Starbucks mission to be a global company, the development†¦show more content†¦2002 Starbucks open in Oman, Germany, Spain, Mexico, Puerto Rico, Southern China, Macao and Shenzhen, Greece and Indonesia. 2003 Starbucks open in Turkey, Peru, Chile and Cyprus. 2004 Expansion to France 2005 The latest expansion in Jordan Expand market into China When did it enter into China? In 1971, Starbucks opened its first coffee shop at Seattle. Since then, more and more coffee stores scattered across the United States and Canada. The serious problem which Starbucks faced to was saturated home market. In 1996, therefore, Starbucks expended its retail business to overseas, with new locations in Japan, Hawaii, and Singapore orderly, while keeping increase of profit in its home market (Qin, 2004). Where did it choose first? And then where? It was until 1999 that the first Starbucks entered into Beijing, China. After that, it opened around 165 outlets in several big cities in this country, such as Beijing, Shanghai, Guangzhou, Hong Kong and so on. Why choose China as target market? China, after the United State, will be expected to become the second largest coffee-consuming country, which has approximately 1.3 million potential consumers. Urban consumers are recognized as one of main coffee-consuming peers in China It is because that most of them have conception of Western culture by the media, such as TV programs, and accept it easier than person in the suburbs, where is poor and lack ofShow MoreRelatedStarbucks : Starbucks Financial Analysis1185 Words   |  5 PagesStarbucks Financial Analysis It’s hard to drive the street these days and not see a Starbuck’s coffee house sitting on a corner with cars lined up in the drive-thru or consumers gathering in their cafà © to socialize. This has been the scene since the first Starbucks was opened in 1971. Since then, Howard Schultz, chairman and CEO, has embarked on a quest to bring Italian bistro traditions to the United States. Starbucks mission statement is simple, â€Å"to inspire and nurture the human spirit – oneRead MoreStarbucks : Starbucks Economic Analysis1673 Words   |  7 PagesStarbucks Economic Analysis 1 Starbucks Economic Analysis PATTEN UNIVERSITY JULY 29, 2015 MGT407 Managerial Economics Starbucks Economic Analysis 2 The coffee industry had never been the same since the early 1970s when three investors started a Seattle business called Starbucks Coffee, Tea, and Spice in Pikes Peak Market. Each invested about one thousand dollars and-and borrowed five thousand more from a bank to launch their endeavor. 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It wants to establish and maintain good relations with every customer. In its desire to focus on the customer it has a relaxing ambiance which adds to an enjoyable, tranquil experience. Starbucks also aims forRead MoreStarbucks Analysis7510 Words   |  31 PagesTable of Contents 1.0 Executive Summary 03 2.0 Company Overview 04 2.1 Company Structure 04 2.2 Mission Statement 05 2.3 Financial Analysis 06 3.0 Competitive Analysis 06 3.1 Second Cup 06 3.2 Timothys 08 3.3 The Symposium Cafe 09 3.4 Tim Hortons 10 4.0 Competition in Canada 10 4.1 Direct Competition 10 4.2 Indirect Competition 11 5.0 Starbucks Current Positioning 13 5.1 Retail Positioning Matrix 13 6.0 Strengths and Weaknesses 14 6.1 Strengths 14 6.2 Weaknesses 15 7.0 External FactorsRead MoreStarbucks Analysis : Starbucks And Dunkin Donuts901 Words   |  4 PagesStarbucks financial statements were analyzed for the fiscal year ended September 27, 2015. Like all public companies, annual and quarterly financial statements are required to allow regulators and other interested parties to analyze the financial status and management decision making of the company. This analysis focuses on the results of Starbucks most recent published annual report containing their balance sheets, statement of earnings and cash flows. These statements will be analyzed againstRead MoreStarbucks Analysis3390 Words   |  14 PagesEconomics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends: